FOOH Impact Score:
Solid
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This BOSS cgi ad begins with a woman walking effortlessly across a surface of black and gold slimy water in front of the iconic Palais Brongniart, Paris. This moment cleverly highlights the bold and unforgettable nature of BOSS Bottled Absolu as the liquid beneath her reveals a massive bottle of the fragrance floating to the surface, creating an unexpected and striking visual. As a perfect blend of Engaging storytelling and Dynamic product integration, the CGI effects enhancement is designed for showcasing the perfume’s daring and sophisticated appeal.
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