FOOH Impact Score:
Solid
Learn moreLearnings
- Mute proof your message - most viewers are watching with the sound off
- Put visual impact first - if you can't grab their attention immediately, viewers will scroll on.
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In this Giorgio Armani vfx advertising, a gondola floats gracefully along the canals of Ponti di i Suspiri, carrying the "Passion" bottle of perfume against a sunset backdrop in Venice. The ad dramatically reimagines the serene cityscape with a red warning light reflecting in the water, surrounding buildings, and the perfume bottle, creating a sense of warning. A Memorable vfx advertising that masterfully blends elegance and mystery with a compelling brand presence during the 81st Venice International Film Festival.
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