Schweppes Woman Balances on Tightrope
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Schweppes fake ooh ad, a tightrope walker delicately balances across a wire suspended in front of a high-rise billboard promoting NEW Schweppes Ginger Beer. The scene unfolds as the performer makes their way across the skyline, turning the advertisement into an urban stage that visually embodies the "#PerfectlyBalanced" message of the beverage. With an engaging use of VFX, this Schweppes ginger beer fake ooh ad transforms an everyday cityscape into a fresh, relatable spectacle, highlighting Schweppes’ goal of creating a product that balances bold flavor with subtle refreshment.
