Starbucks Plush Stars Float From Building

In this Starbucks faux ooh ad, the scene opens outside a downtown building where the Bearista, Starbucks’ animated bear character, leaps down with excitement, gazing up at a glass-covered corner as it begins to fill with massive orange plush stars. The scene unfolds as the plush stars rapidly accumulate, eventually triggering the building’s rooftop to open and release the stars into the sky, creating a visual celebration that aligns with Starbucks’ rewards program, where customers collect stars to redeem free treats. With a creative use of computer generated imagery, this Starbucks rewards campaign ad transforms an urban building into a dynamic scene of surprise and delight, highlighting Starbucks’ aim of making customer loyalty engaging and enjoyable.