Starbucks Plush Stars Float From Building

This Starbucks faux OOH ad opens outside a downtown building. The Bearista, Starbucks’ animated bear character, leaps down with excitement, gazing up at a glass-covered corner as it begins to fill with massive orange plush stars.

The plush stars rapidly accumulate, eventually triggering the building’s rooftop to open and release them into the sky. This visual celebration aligns with Starbucks’ rewards programme, where customers collect stars to redeem free treats.

Through creative use of computer-generated imagery, this Starbucks rewards campaign ad transforms an urban building into a dynamic scene of surprise and delight, highlighting Starbucks’ aim of making customer loyalty engaging and enjoyable.