Metropolitan Films Hunger Games Symbols on Eiffel Tower

This Metropolitan Films FOOH ad begins with the Eiffel Tower slowly transforming as a golden mockingjay symbol and an imposing serpent start to emerge and wrap themselves around the landmark. This moment cleverly highlights the franchise’s powerful visual identity and thematic symbolism as a massive CGI mockingjay perches in its signature emblem and a shimmering snake tightly coils around the tower’s iron beams—stopping tourists and Parisians in their tracks to marvel at the unexpected scene. As a perfect blend of dynamic storytelling and impactful product integration, the computer generated imagery enhancement is designed for celebrating the legacy of The Hunger Games while immersing audiences in the tension and spirit of rebellion ahead of its launch.