Metropolitan Films Hunger Games Symbols on Eiffel Tower

Mockingjay and Serpent Coil Around Tower

This FOOH advertisement from Metropolitan Films features the Eiffel Tower undergoing a slow transformation. A golden mockingjay symbol and an imposing serpent emerge, wrapping themselves around the landmark.

A massive CGI mockingjay perches in its signature emblem, while a shimmering snake tightly coils around the tower’s iron beams. This scene is designed to stop tourists and Parisians, highlighting the franchise’s visual identity and thematic symbolism.

The computer-generated imagery celebrates the legacy of The Hunger Games, immersing audiences in the tension and spirit of rebellion ahead of its launch.

S
FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Metadata

Work Type: FOOH
Brand Industry:Media & Entertainment
Country:France
City:Paris
Date posted:November 10, 2023
Source:Instagram