Netflix Bison Flies Over NYC Street

In this Netflix FOOH ad, fur drifts lazily through the air on a bustling New York City street as traffic moves below, setting the stage for the return of a beloved series. The scene unfolds as the camera pans from the pavement up to a nearby rooftop, revealing a giant Appa, the flying bison from Avatar: The Last Airbender, peacefully sleeping until he awakens, stretches, and takes flight above the skyline, gliding effortlessly over the city’s towering buildings. With a captivating use of CGI effects, this Netflix campaign transforms an everyday urban landscape into an unforgettable moment of fantasy, highlighting Netflix’s launch of its new live-action adaptation of Avatar: The Last Airbender.