Netflix Bison Flies Over NYC Street

This Netflix FOOH advertisement transforms a bustling New York City street with a captivating CGI spectacle. The scene opens with fur drifting through the air amidst moving traffic, hinting at the return of a beloved series. The camera then pans from the pavement to a rooftop, revealing a giant Appa, the flying bison from Avatar: The Last Airbender, in a peaceful slumber.

Appa awakens, stretches, and takes flight, gliding effortlessly above the iconic New York City skyline and its towering buildings. This imaginative campaign uses CGI effects to turn an everyday urban landscape into an unforgettable moment of fantasy.

The video highlights Netflix's launch of its new live-action adaptation of Avatar: The Last Airbender, showcasing the series' magic in a real-world setting.