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Today House Giant Living Room Display in Street

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Credits

Brand: Today House

Who we think created this: Jungtae Kim

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Metadata

Brand Industry: Home & Garden

Country: South Korea

City: Seoul

Effects / Animations: Large Objects, Inflation, Falling Objects

Surroundings: Dongdaemun Design Plaza, City

Date posted: March 27, 2024

Source: Instagram

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In this Today House vfx advertising, an ordinary Seoul street corner becomes the unlikely backdrop for a home transformation. The scene unfolds as pedestrians encounter a blue sofa, sleek lamp, and pennant flags arranged like a living room beneath balloon-shaped lettering reading '2024 DESIGN STATION,' effectively merging domestic comfort with the city’s daily hustle. With a distinctive use of augmented reality, this Today House premium retail concept ad transforms city sidewalks into a home-inspired display, highlighting Today House’s commitment to redefining urban environments through thoughtfully curated design.

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