Lalique Floating Red Heart Crystals at Rue Royale

In this Lalique CGI campaign, a mesmerizing scene opens inside a Lalique boutique where a headless mannequin displays a red necklace featuring a heart-shaped pendant, as the on-screen text reads “SOUFFLE D’AMOUR.” The pendant magically detaches, growing into a translucent red heart that floats toward the camera, then the scene transitions to a row of beige buildings as the heart softly glides through the store glass and into the street. The camera pans out to reveal multiple identical pendants drifting across Rue Royale, where a statue in front of the flagship store catches one of the floating hearts and gently tosses it back into the air; soon, crowds of Cupid statues perform the same fluid motion against the Parisian backdrop. With an engaging use of VFX, this Lalique red crystal heart pendant CGI campaign transforms urban sculptures into a modern-day tableau, highlighting Lalique’s emotion-driven craftsmanship and celebration of love.