Lalique Floating Red Heart Crystals at Rue Royale

This Lalique CGI campaign begins inside a boutique, where a headless mannequin displays a red necklace with a heart-shaped pendant. As the on-screen text "SOUFFLE D’AMOUR" appears, the pendant detaches and grows into a translucent red heart, floating towards the camera.

The scene transitions to Rue Royale, where the heart glides through the store glass and into the street. Multiple identical pendants drift across the street, with a statue in front of the flagship store catching and tossing one back into the air. Subsequently, crowds of Cupid statues perform the same fluid motion against the Parisian backdrop.

Through engaging VFX, this campaign transforms urban sculptures into a modern tableau, highlighting Lalique’s emotion-driven craftsmanship and celebration of love, centred around the red crystal heart pendant.