IKEA Helicopters Deliver Pillows and Blanket at Mount Rushmore
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This IKEA fake ooh ad begins with two helicopters emerging from behind Mount Rushmore, each carrying a massive four-color pillow. This moment cleverly highlights the importance of comfort and quality sleep as another pair of helicopters appears from the front, carefully positioning an oversized blanket in matching colors. As the soft furnishings are gently placed over the monumental carvings, the scene transforms into a cozy spectacle, culminating in the statues’ eyes peacefully closing as if drifting to sleep. As a perfect blend of Creative storytelling and computer generated imagery product integration, the CGI enhancement is designed for showcasing IKEA’s dedication to better sleep solutions.
