IKEA Helicopters Deliver Pillows and Blanket at Mount Rushmore

This IKEA fake out-of-home advertisement features two helicopters emerging from behind Mount Rushmore, each carrying a massive four-colour pillow. Another pair of helicopters then appears from the front, carefully positioning an oversized blanket in matching colours.

As the soft furnishings are gently placed over the monumental carvings, the scene transforms into a cosy spectacle. The statues' eyes peacefully close, as if drifting to sleep, highlighting IKEA’s dedication to better sleep solutions through creative storytelling and computer-generated imagery product integration.