IKEA Rooftop Turns Into Giant Bedroom Scene

IKEA Rooftop Bedroom CGI Advertising

This CGI advertising video transforms an IKEA store rooftop into a giant bedroom scene, showcasing IKEA's range of sleep products. The video begins with an aerial side view of an IKEA store at night, featuring a deep blue and soft purple sky and a glowing parking lot.

As the camera pans right, two giant pillows and a massive mattress with a white sheet gently descend onto the store's roof. An oversized blanket with a subtle pattern then drifts down, completing the serene bedroom landscape. The camera moves closer, and the IKEA logo appears, linking the scene to the promise of better rest and comfort. This innovative computer-generated imagery creates an authentic product showcase on the store's rooftop.

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FOOH Impact ScoreSolid
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Metadata

Work Type: FOOH
Brand Industry:Home & Garden
Country:Greece
Date posted:March 14, 2025
Source:Instagram