Hôtel du Collectionneur Gold-themed Facade
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Hôtel du Collectionneur dynamic FOOH campaign, its iconic Parisian facade becomes a living tribute as sweeping visuals reimagine the building in flowing gold geometric patterns and luminous silhouettes. The ad dramatically reimagines the hotel's historic architecture with a computer generated graphics celebration of 100 years of Art Deco, turning the structure into a larger-than-life homage through light and storytelling. A captivating FOOH campaign that masterfully blends sophistication with a memorable twist on legacy branding.
