Subway Cheese Pull from Halved Bus
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FOOH Impact Score
Outstanding
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In this Subway CGI campaign, a split-second CGI transformation turns an articulated bus into a massive sandwich tearing open on the cobblestone streets of Paris, with melted cheese stretching dramatically between two halves. The ad humorously reimagines urban transportation with a savory twist, using a giant SubMelt as the centerpiece of an unconventional street spectacle. A fun concept that masterfully blends humor with a memorable twist on food branding.
