Subway Cheese Pull from Halved Bus
Subway Cheese Pull Bus Transformation
This CGI campaign features an articulated bus on the cobblestone streets of Paris. In a split-second CGI transformation, the bus is reimagined as a massive sandwich.
The sandwich tears open, with melted cheese stretching dramatically between its two halves. This unconventional street spectacle uses a giant SubMelt as its centrepiece, blending humour with food branding.
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FOOH Impact ScoreOutstanding
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Credits
Brand:
Artist:Busterwood
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