Watches and Wonders Huge Chess Pieces in Geneva
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In this Watches and Wonders faux ooh ad, a bustling city square is transformed using computer generated imagery into a giant chessboard complete with towering black and white pieces. The ad dramatically reimagines an ordinary pedestrian space with a creative approach that places a human-sized blue promotional tower in motion, announcing the prestigious Geneva event while weaving through the oversized set. A captivating execution that masterfully blends surprise and brand identity with a memorable twist on luxury and intellect.
