Watches and Wonders Huge Chess Pieces in Geneva
Watches and Wonders Geneva: Giant Chess
This faux out-of-home advertisement transforms a bustling city square in Geneva into a giant chessboard using computer-generated imagery. Towering black and white chess pieces are strategically placed across the urban landscape.
A human-sized blue promotional tower, announcing the prestigious Watches and Wonders event, moves through this oversized set. The ad reimagines an ordinary pedestrian space, blending surprise with brand identity.
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FOOH Impact ScoreImpressive
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Credits
Brand:
Artist:Why CGI
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