Tanishq Jewelry Box Appears on the Street

This Tanishq mixed reality ad begins with a woman browsing the Tanishq jewelry website on her smartphone. This moment cleverly highlights the accessibility of luxury as she selects a piece on her screen and a large red jewelry box with the Tanishq logo suddenly appears in the middle of a street. As the box opens, a diamond ring, butterfly-shaped earrings, and a large bracelet float serenely in the air; she picks the diamond ring and slides it onto her finger while the remaining pieces gracefully return to the box. As a perfect blend of authentic storytelling and distinctive product integration, the computer generated imagery enhancement is designed for promoting the Festival of Diamonds.