Tanishq Jewelry Box Appears on the Street

Tanishq Jewelry Box Appears on Street

This mixed reality advertisement for Tanishq begins with a woman browsing the Tanishq jewelry website on her smartphone. As she selects a piece, a large red jewelry box, bearing the Tanishq logo, suddenly appears in the middle of a street.

The box opens to reveal a diamond ring, butterfly-shaped earrings, and a large bracelet, all floating in the air. The woman picks the diamond ring and slides it onto her finger, while the remaining pieces gracefully return to the box. This computer-generated imagery enhancement was designed to promote the Festival of Diamonds.

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FOOH Impact ScoreSolid
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Credits

Brand:Tanishq