Intersport Jersey Spreads at the Square

Jersey unfurls in Lyon's public square

This Intersport fake out-of-home ad features a massive French national football jersey unfurled in the heart of Lyon. The jersey stretches dramatically across a bustling public square, with dozens of people pulling its edges outward.

The CGI effects transform the plaza outside an Intersport store into a patriotic tribute to France’s Euro 2024 campaign. This visual statement is designed to rally football fans to 'join the Blue Family'.

B
FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Country:France
City:Paris
Date posted:June 11, 2024
Source:Instagram