Liberty Shoes Kids Ride Giant Sneakers

In this Liberty Shoes FOOH ad, a young boy is seen removing his school uniform before stepping inside a giant black sneaker complete with shoelaces. The scene unfolds as the oversized sneaker zips forward, carrying the boy through a backdrop that reads 'CLASS BHI AUR KHEL BHI.' The excitement builds as the screen splits in two: one half shows the black lace-up sneaker exiting a Liberty store, while the other shows a white strap-on sneaker entering. As the video progresses, the screen divides into three parts, capturing both sneakers crossing paths, each carrying a child beaming with joy. As the white sneaker enters the Liberty store, the camera zooms in, and the words 'Back To School X LIBERTY' appear. With a resonant use of computer generated imagery, this Liberty Shoes schoolwear FOOH ad transforms everyday school transitions into a fresh, relatable spectacle, highlighting Liberty Shoes’ goal of celebrating every learning and play moment.