FOOH Impact Score:
Impressive
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This Schullin Wien fake out of home ad begins with an oversized diamond ring displayed like a monument in front of the Hofburg Palace, where a woman is seated gracefully at its base. This moment cleverly highlights the distinctive elegance of the brand’s signature jewelry as the scene transitions from the monumental ring to a gold swing-shaped piece at Theseus Temple, then onto a silver accessory placed along the street beside Albertina Museum, and finally to the Franciscan Church, where she strikes a pose next to a golden sunflower sculpture by a fountain. As a perfect blend of memorable storytelling and creative product integration, the CGI effects enhancement is designed for promoting Schullin Wien's iconic pieces in a visually stunning urban setting.