Xiaomi Phone Melts and Turns Into Liquid Silver
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Xiaomi CGI ad, a metallic smartphone cascades down the side of a building as if melting, its liquid silver form reforming midair across an urban skyline. The ad dramatically reimagines city architecture with a smartphone that transforms its environment, turning passive cityscapes into interactive stages for the product's elegant design. A creative piece that masterfully blends drama and innovation with a memorable twist on technology.
