FOOH Impact Score:
Impressive
Learn moreThis JBL cgi ad begins with the video panning towards the Taj Mahal Palace, where a man, appearing much larger than life, sits atop the roof of the building. This moment cleverly highlights the impact of the JBL Authentics 500 as the center of the building opens up to reveal an elegant and luxurious room, and slowly, a massive speaker rises into view. With a single press of the speaker’s button, a groovy, upbeat tune fills the air, setting the tone for an unforgettable moment as people and cars pass by. As a perfect blend of Memorable storytelling and Clear product integration, the CGI enhancement is designed for encouraging authenticity and self-expression in this campaign.
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