Samsung Forest Scene Breaks Into Reality

This Samsung FOOH ad begins with Nico Sobolewski gathering a bundle of sticks in a serene forest. This moment cleverly highlights the seamless integration of Samsung's SmartThings and AI Home technology as Nico transitions from nature to tech—using his phone’s video editing tools, walking through a door that morphs the forest into a modern interior, and setting up a monitor and soundbar with vertical display mode. Immersed in vivid sound, he reacts with surprise as the lines between reality and content blur—his on-screen self disappears into sticks that burst from the monitor, followed by his real self vanishing into nothing but clothes and popcorn. After all fades, he returns casually, adjusts sound settings to night mode, and apologizes to his neighbors with a smile. As a perfect blend of captivating storytelling and effective product integration, the VFX enhancement is designed for showcasing Samsung’s Hautnah immersive experience.