Benefit Cosmetics Massive Compact Drum
A
FOOH Impact Score
Impressive
S
A-Tier
B
C
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In this Benefit fake out of home ad, a massive red blush compact morphs into a larger-than-life drum suspended above the brand’s distinctive pink storefront on Carnaby Street. The ad humorously reimagines a bustling shopping district with a beauty product beating like a percussion instrument, as performers in coordinated orange outfits deliver a dynamic street performance below. A creative execution that masterfully blends humor and brand identity with a resonant twist on cosmetic storytelling.
