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Gold Apple Giant Bags Burst from Billboard

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FOOH Impact Score

Impressive

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Credits

Brand: Gold Apple

Metadata

Brand Industry: Beauty & Personal Care

Country: Qatar

City: Doha

Effects / Animations: Billboard & Digital Screen, Morphing & Transformation, Large Objects, Floating & Flying Objects, Simple Motion

Surrounding: Doha Festival City Mall

Date posted: April 11, 2024

Source: Instagram

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Imagine a city skyline suddenly transformed by uplifting shopping bags. That’s the effective premise of this Gold Apple faux ooh ad featuring a beauty shopping revolution. The video unfolds as the scene opens with a view of the Doha Festival City Mall facade. A large billboard on the building displays a Gold Apple message, ‘Change the idea of beauty shopping.’ The billboard surface bulges outward, then giant apple green Gold Apple shopping bags push through and burst out. They float upward into the sky as the camera follows their rise. Using CGI effects, this Gold Apple faux ooh ad transforms the mall facade into an innovative product showcase.

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