FOOH Impact Score:
Impressive
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In this DYO cgi ad, a towering crane gracefully pours a stream of vibrant paint down the side of a skyscraper rendered with computer generated imagery. The ad humorously reimagines urban construction as a dynamic canvas, with the crane acting as a larger-than-life paintbrush to showcase the brand’s vivid colors and smooth application. A captivating execution that masterfully blends creativity with a memorable twist on architectural transformation.