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EDF Sport Giant Holographic Display Frames Eiffel Tower

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FOOH Impact Score

Impressive

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Credits

Brand: EDF Sport

Who we think created this: Vertex

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Metadata

Brand Industry: Sports & Recreation

Country: France

City: Paris

Effect / Animation: Projection & Hologram

Surroundings: Eiffel Tower, City

Date posted: July 30, 2024

Source: Instagram

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In this EDF fake ooh ad, a larger-than-life holographic frame envelops the Eiffel Tower as it becomes a digital stage for swimmer Florent Manaudou, who appears triumphantly hoisting the French flag in a dazzling nighttime Paris. The scene unfolds as the city's most iconic monument is transformed into a radiant Olympic homage, with brilliant beams of light and the glowing Olympic rings cascading across the Iron Lady while crowds watch from below, immersed in national pride and spectacle. With an authentic use of augmented reality, this EDF Olympic tribute fake ooh ad transforms a revered architectural symbol into a vibrant celebration of athletic glory, highlighting EDF’s commitment to energizing the 2024 Games with French spirit and innovation.

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