EDF Sport Giant Holographic Display Frames Eiffel Tower

This EDF fake out-of-home ad features a larger-than-life holographic frame enveloping the Eiffel Tower. The iconic monument transforms into a digital stage where swimmer Florent Manaudou appears, triumphantly hoisting the French flag in a dazzling nighttime Paris.

The scene unfolds with brilliant beams of light and glowing Olympic rings cascading across the Iron Lady. Crowds below watch, immersed in national pride and spectacle, as this augmented reality tribute transforms a revered architectural symbol into a vibrant celebration of athletic glory. The ad highlights EDF’s commitment to energising the 2024 Games with French spirit and innovation.