ATP Tour Billboard Showcases Champions Timeline

ATP Tour Champions Timeline Billboard

This CGI campaign for the ATP Tour transforms a Parisian building façade. Initially, a blank blue tennis court digitally unfurls across the structure, setting the stage for a dynamic visual display.

The advertisement then transitions into a historical timeline, celebrating iconic ATP year-end No.1 players. Impactful CGI effects reveal champions such as McEnroe (1981), Sampras (1993), and Federer (2004). The sequence culminates with a vibrant confetti celebration for the 2024 champion, Jannik Sinner.

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Credits

Brand:ATP Tour
Artist:Busterwood

Metadata

Work Type: FOOH
Brand Industry:Sports & Recreation
Country:France
City:Paris
Date posted:November 12, 2024
Source:Instagram