ATP Tour Billboard Showcases Champions Timeline
B
FOOH Impact Score
Solid
S
A
B-Tier
C
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In this ATP cgi campaign, a blank blue tennis court digitally unfurls across a Parisian building façade before transforming into an engaging tribute to iconic tennis champions. The ad dramatically reimagines the urban skyline as a historical timeline, with impactful CGI effects revealing ATP year-end No.1 players like McEnroe (1981), Sampras (1993), and Federer (2004), culminating in the 2024 champion Jannik Sinner celebrated with vibrant confetti. A dynamic narrative that masterfully blends heritage and anticipation with a creative tribute to tennis greatness.
