KFC Massive Coffee Cup on Johannesburg Bridge
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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This KFC FOOH ad begins with a massive virtual coffee cup appearing to balance atop the towering structure of a suspension bridge in Johannesburg. This moment cleverly highlights the launch of KFC’s coffee brand, Signature Blend, as curious onlookers gather with smartphones raised to experience the surreal optical illusion — an augmented reality spectacle that synchronizes a digital cup with the real-world skyline. As a perfect blend of memorable storytelling and dynamic product integration, the computer generated graphics enhancement is designed for maximum brand visibility and social sharing.
