KFC Massive Coffee Cup on Johannesburg Bridge

KFC Coffee Cup on Johannesburg Bridge

This FOOH (fake out-of-home) CGI advertisement features a massive virtual coffee cup appearing to balance atop a suspension bridge in Johannesburg. The ad highlights the launch of KFC’s coffee brand, Signature Blend.

Curious onlookers gather with smartphones to experience this surreal optical illusion. It's an augmented reality spectacle that synchronises a digital cup with the real-world skyline. This computer-generated graphics enhancement is designed for maximum brand visibility and social sharing.

B
FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brand:KFC

Metadata

Work Type: FOOH
Country:South Africa
Date posted:September 23, 2024
Source:Instagram