Lao Xie Zhen Giant Jar Drop Near Eiffel Tower

This VFX advertising video for Lao Xie Zhen features a Parisian street scene with morning light and a view of the Eiffel Tower. A giant jar of Premium Cooked Bird’s Nest, carried by red balloons, descends and settles beside a residential building, as a cyclist calmly passes by.

The balloons then release the jar, revealing a pop-up window featuring a woman. Following this, a massive New Year premium gift box glides from behind the buildings, scattering smaller boxes across the road in a smooth CGI sequence. The scene concludes with the installation framed in full before the background transitions to red, and the Lao Xie Zhen logo appears at the centre, highlighting the brand’s gift sets as a New Year choice through augmented reality transitions.