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Lao Xie Zhen Giant Jar Drop Near Eiffel Tower

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FOOH Impact Score

Solid

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Credits

Brand: Lao Xie Zhen

Production Company: BLUE Ltd.

VFX: Byron utto

Creative Director: Byron utto

Metadata

Brand Industry: Food, Beverage & Tobacco

Country: France

City: Paris

Effects / Animations: Large Objects, Floating & Flying Objects, Rigid-Body

Surroundings: Eiffel Tower, Building, Sky, Street

Date posted: January 26, 2026

Source: Instagram

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In this Lao Xie Zhen vfx advertising, a Parisian street with morning light and a view of the Eiffel Tower becomes the stage as a giant jar of Premium Cooked Bird’s Nest, carried down by red balloons, settles beside a residential building while a cyclist rides calmly past. The ad humorously reimagines this familiar cityscape with a distinctive twist as the balloons release the jar to reveal a pop-up window featuring a woman, and a massive New Year premium gift box glides from behind the buildings, scattering smaller boxes across the road in a smooth CGI sequence that emphasizes the brand’s refined gifting presence. A captivating narrative that masterfully blends creativity with product storytelling, the scene concludes with the installation framed in full before the background turns red and the Lao Xie Zhen logo appears at the center, underscoring the gift sets as a standout New Year choice through subtle but effective augmented reality transitions.

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