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Pepsi Giant Christmas Tree in Barcelona Monument

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Credits

Brand: Pepsi

Who we think created this: Wildbytes

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Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Spain

City: Barcelona

Effect / Animation: Large Objects

Surroundings: Christopher Columbus Monument, City

Date posted: December 20, 2023

Source: Instagram

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Imagine a historic plaza becoming the base for a brand-new Pepsi holiday tradition. That’s the captivating premise of this Pepsi FOOH ad featuring a towering Christmas tree planted directly over a Barcelona monument. The video unfolds as a surreal setup comes to life: a tree covered in Pepsi-branded decorations, from oversized soda balls to wrapped cases of Pepsi as gifts, all glowing with blue LED lights and crowned by a blue-robed figure, drawing curious crowds armed with smartphones. Using innovative computer generated graphics, this Pepsi FOOH ad transforms a familiar urban space into an unforgettable product showcase.

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