Pepsi Giant Christmas Tree in Barcelona Monument

Pepsi Christmas Tree in Barcelona

This Pepsi FOOH (fake out-of-home) ad features a towering Christmas tree, created using computer-generated graphics, planted directly over a Barcelona monument. The video depicts a historic plaza transformed into a surreal holiday scene.

The tree is adorned with Pepsi-branded decorations, including oversized soda balls and wrapped cases of Pepsi as gifts. It glows with blue LED lights and is crowned by a blue-robed figure. The scene draws curious crowds, capturing the attention of onlookers with smartphones, turning a familiar urban space into an unforgettable product showcase.

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Credits

Brand:Pepsi
Artist:Wildbytes

Metadata

Work Type: FOOH
Country:Spain
Date posted:December 20, 2023
Source:Instagram