Johnnie Walker Walking Into Festival in Brazil
Johnnie Walker Festival CGI
A giant golden Johnnie Walker figure is depicted walking gracefully through The Town Festival in São Paulo, Brazil. The figure holds its top hat and nods to the crowd, who are shown mesmerised and capturing the spectacle on their phones.
This CGI campaign highlights the brand’s iconic presence, with festival-goers immersed in the music and excitement. The augmented reality enhancement is designed to celebrate the exciting journey ahead with the 'Keep Walking, Together' campaign, blending impactful storytelling with clear product integration.
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FOOH Impact ScoreImpressive
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Credits
Brand:
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