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In this Moishi mixed reality ad, a towering stack of gigantic, colorful mochi ice cream pieces appears beside a bustling Egyptian mall fountain. The ad humorously reimagines a traditional shopping center as the backdrop for a monumental dessert reveal, positioning the brand’s Japanese treats as a larger-than-life spectacle that hints at an exciting new location. A creative blend of humor and brand identity that masterfully uses augmented reality to spark curiosity and user interaction.
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