The FOOH Awards winners have been announced! See who took home the top honors.
View Winners

Save to Collection

Heidi Klum Golden Fabric Drapes NYC Landmarks

FOOH Impact Score:

The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Improvable

Learn more

Credits

Brands: Heidi Klum, Project Runway

Agency / Production / VFX: Unknown

Claim Your Work

Metadata

Brand Industry: Media & Entertainment

Country: United States of America

City: New York

Effects / Animations: Building Transformation, Cloth, Large Objects, Reveal & Unboxing

Surroundings: Flatiron Building, Empire State Building, Manhattan Bridge

Date posted: August 1, 2025

FOOH.com is the biggest mixed reality ad library. If you are the creator of this Project Runway ad or would like to add your work Submit your work!

In this Project Runway mixed reality ad, a sweeping golden fabric gracefully wraps itself around New York City's iconic architecture, introducing the upcoming fashion-themed season. The scene unfolds as the shimmering fabric first envelops the Flatiron Building, gliding with the wind, then flows to encase the Empire State Building in gold, and finally hangs across the Manhattan Bridge before drifting into a storefront to unveil a vibrant billboard announcing Season 21 of Project Runway. With a memorable use of computer generated imagery, this Project Runway campaign mixed reality ad transforms familiar city landmarks into a fresh, relatable spectacle, highlighting Project Runway’s return with style and flair.

Join the #1 FOOH Newsletter

Exclusive insights on digital storytelling—trusted by top studios & agencies.

Related FOOH Ads

Browse All FOOH Ads