Heidi Klum Golden Fabric Drapes NYC Landmarks
Fabric Billboard Unveils Project Runway Season 21
This mixed reality ad for Project Runway features a sweeping golden fabric gracefully wrapping itself around New York City's iconic architecture. The scene begins with the shimmering fabric enveloping the Flatiron Building, then flowing to encase the Empire State Building in gold.
The fabric subsequently hangs across the Manhattan Bridge before drifting into a storefront. There, it unveils a vibrant billboard announcing Season 21 of Project Runway, effectively introducing the upcoming fashion-themed season. This campaign transforms familiar city landmarks into a fresh, relatable spectacle using computer-generated imagery.
C
FOOH Impact ScoreImprovable
SABC-TierThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brands:
Spotify Building Reveals Golden Concert Stage
Editorial Planeta Books Emerges at Theater Façade
Tom Brady Champ Rings Revealed at Facade
Breuninger Gingerbread Bear Cheerfully Waving
Paramount Pictures Gladiator Cinema Colosseum
Busterwood
Pull&Bear Blue Man Facade Display in Paris
Prime Video Candy Cane and Golden Rings Land at Monument
D’USSÉ Gift Box on Building Unveils Cognac Bottle
Opéra National de Bordeaux Grand Theater Reveal
Lansinoh Cream Inside Big Ben
VFXaddART
Lansinoh Cream Columns at Brandenburg Gate
VFXaddART
Technopark Products Taking Over the City