FOOH Impact Score:
Improvable
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In this Project Runway mixed reality ad, a sweeping golden fabric gracefully wraps itself around New York City's iconic architecture, introducing the upcoming fashion-themed season. The scene unfolds as the shimmering fabric first envelops the Flatiron Building, gliding with the wind, then flows to encase the Empire State Building in gold, and finally hangs across the Manhattan Bridge before drifting into a storefront to unveil a vibrant billboard announcing Season 21 of Project Runway. With a memorable use of computer generated imagery, this Project Runway campaign mixed reality ad transforms familiar city landmarks into a fresh, relatable spectacle, highlighting Project Runway’s return with style and flair.