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Editorial Planeta Books Emerges at Theater Façade

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FOOH Impact Score

Impressive

S A-Tier B C
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Credits

Brand: Editorial Planeta

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Media & Entertainment

Country: Spain

City: Madrid

Effects / Animations: Cloth, Reveal & Unboxing, Large Objects, Floating & Flying Objects

Surroundings: Cines Callao, Streets, Drones, Theaters, Cars

Date posted: October 8, 2024

Source: Instagram

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In this Editorial Planeta mixed reality ad, the scene opens with a view of Cines Callao from across the street, where the building’s tower is completely shrouded in a red cloth tethered to a flying drone. The ad dramatically reimagines a familiar cityscape with a captivating reveal as the drone pulls off the drape, unveiling a mechanical clock with a swinging pendulum. A dynamic display that masterfully blends drama and curiosity with a distinctive twist highlighting the La Saga de los Longevos book series.

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