Editorial Planeta Books Emerges at Theater Façade

In this Editorial Planeta mixed reality ad, the scene opens with a view of Cines Callao from across the street, where the building’s tower is completely shrouded in a red cloth tethered to a flying drone. The ad dramatically reimagines a familiar cityscape with a captivating reveal as the drone pulls off the drape, unveiling a mechanical clock with a swinging pendulum. A dynamic display that masterfully blends drama and curiosity with a distinctive twist highlighting the La Saga de los Longevos book series.