Editorial Planeta Books Emerges at Theater Façade

This mixed reality advertisement for Editorial Planeta opens with a view of Cines Callao from across the street. The building’s tower is completely shrouded in a red cloth, tethered to a flying drone.

The drone then pulls off the drape, unveiling a mechanical clock with a swinging pendulum. This dynamic display reimagines the familiar cityscape with a captivating reveal, highlighting the La Saga de los Longevos book series.