FOOH Impact Score:
Solid
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In this Breuninger Fake OOH Ad, the store appears completely wrapped in a rich burgundy cloth, with an oversized, elegant ribbon resting on top, turning the entire storefront into a giant, luxurious gift box. The scene unfolds as the ribbon loosens and the cloth gracefully slides away, revealing the breathtaking façade of the Breuninger store. With a seamless and captivating use of CGI, this Breuninger holiday campaign transforms the storefront into a heartwarming spectacle, highlighting the joy and wonder of the festive season.
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