FOOH Impact Score:
Outstanding
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In this Prada Beauty fake out of home ad, the scene opens on Oxford Street in London as a green double-decker bus drives through traffic bearing the same vibrant banners strung across the busy road. The ad dramatically reimagines a bustling urban street with a beauty-forward message, showcasing a skincare line as not just a product but an invitation to rethink routine. A captivating narrative that masterfully blends creativity with a distinctive approach to beauty storytelling.