Pantene Massive Banner Revealed on Building Facade

This FOOH CGI advertisement features a massive Pantene banner revealed on a city building facade. The video opens on a bustling city scene, with the street below blurred by the motion of people and cars. The banner then appears, showcasing the Pantene Pro-V Miracles Intensive Treatment Mask jar.

A gold drone enters the frame from the side of the building, carrying a sticker for the jar's lid. It precisely places the sticker onto the product image on the banner. Subsequently, the jar detaches from the banner and emerges into the real world as a giant, physical object. The drone airlifts the oversized mask out of the facade and towards the camera until it fills the frame.

The advertisement uses engaging VFX to emphasise the product's size and details, highlighting its promise of concentrated, long-lasting nourishment for healthier-looking hair. The city building is transformed into an innovative product showcase for the intensive treatment mask.