Prada Brand Signage Hangs Above Highway

This Prada Beauty FOOH ad begins with a serene drive along New York’s FDR Drive, showcasing the towering city skyline through the window of a moving car. This moment cleverly highlights the anticipation of something bold and refined as traffic signs mysteriously transform—one revealing the Prada logo and another asking the question, 'WHAT IF THERE'S ANOTHER WAY?' hinting toward a new perspective in beauty. As a perfect blend of clear storytelling and fun product integration, the CGI enhancement is designed for unveiling Prada Beauty’s latest innovation.