Prada Brand Signage Hangs Above Highway
Prada Signage on New York's FDR Drive
This FOOH advertisement for Prada Beauty begins with a serene drive along New York’s FDR Drive, offering views of the city skyline from a moving car. Traffic signs mysteriously transform, with one revealing the Prada logo and another posing the question, 'WHAT IF THERE'S ANOTHER WAY?'
This CGI enhancement is designed to hint at a new perspective in beauty and unveil Prada Beauty’s latest innovation. The video combines clear storytelling with product integration.
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FOOH Impact ScoreImpressive
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Credits
Brand:
Artist:The New Face
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