FOOH Impact Score:
Outstanding
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This Mionetto mixed reality ad begins with an oversized bottle of Mionetto Prosecco Brut gracefully gliding on a gondola through the historic Ponte dei Sospiri in Venice, Italy. This moment cleverly highlights the brand’s Italian heritage and celebratory essence as the scene captures the unexpected elegance of a giant prosecco bottle touring one of the city’s most iconic landmarks in honor of International Prosecco Day. As a perfect blend of effective storytelling and distinctive product integration, the CGI effects enhancement is designed for boosting brand association with joyful cultural experiences.