Nongshim Giant Noodles Pack at Dong-A Media Center

Cartoon Girl Leaps From Billboard

This FOOH advertisement for Nongshim begins with a city street view focused on the Dong-A Media Center. An animated billboard on the building plays an ad for Bae Hong Dong noodles, dramatically opening to reveal a giant cartoon girl.

The cartoon girl enthusiastically leaps out and sits on the edge of the billboard, holding a noodle pack. Simultaneously, a blue blimp carrying an enormous Bae Hong Dong noodles prop floats nearby, capturing the attention of passersby and cars on the street.

This CGI-enhanced video aims to boost brand awareness and product recall through distinctive storytelling and creative product integration.

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Credits

Brand:Nongshim

Metadata

Work Type: FOOH
Country:South Korea
City:Seoul
Date posted:March 8, 2024
Source:Instagram