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Nongshim Giant Noodles Pack at Dong-A Media Center

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Credits

Brand: Nongshim

Metadata

Brand Industry: Food, Beverage & Tobacco

Country: South Korea

City: Seoul

Effects / Animations: Building Transformation, Billboard & Digital Screen, Character Animation, Large Objects

Surroundings: Dong-a Media Center, City

Date posted: March 8, 2024

Source: Instagram

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This Nongshim FOOH ad begins with a city street view centered on the Dong‑A Media Center, where an animated billboard plays an ad for Bae Hong Dong noodles. This moment cleverly highlights the product’s visibility and branding reach as the billboard opens dramatically, revealing a giant cartoon girl who enthusiastically leaps out and sits on the edge while holding a noodle pack, all while a blue blimp carrying an enormous Bae Hong Dong noodles prop floats nearby, drawing the attention of passersby and cars on the street. As a perfect blend of distinctive storytelling and creative product integration, the CGI effects enhancement is designed for growing brand awareness and product recall.

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