DHL Wristband Wraps Around Column
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this DHL Global vfx advertising, Nelson’s Column in Trafalgar Square is transformed with a distinctive concert wristband oversized and wrapped around the iconic landmark. The ad humorously reimagines the historic monument as a symbolic kickoff for the Coldplay The Music of the Spheres World Tour, with DHL’s role visually embedded through logistic symbolism wrapped in concert culture. A captivating spot that masterfully blends humor and creativity with a memorable twist on brand identity.
