DHL Wristband Wraps Around Column
DHL Wristband Wraps Nelson's Column
This DHL Global VFX advertisement transforms Nelson’s Column in Trafalgar Square. An oversized concert wristband, distinctive in design, is wrapped around the iconic landmark.
The ad humorously reimagines the historic monument as a symbolic kickoff for the Coldplay Music of the Spheres World Tour. DHL’s role is visually embedded through logistic symbolism, wrapped in concert culture. This captivating spot blends humor and creativity with a memorable twist on brand identity.
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FOOH Impact ScoreSolid
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