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In this DHL Global vfx advertising, Nelson’s Column in Trafalgar Square is transformed with a distinctive concert wristband oversized and wrapped around the iconic landmark. The ad humorously reimagines the historic monument as a symbolic kickoff for the Coldplay The Music of the Spheres World Tour, with DHL’s role visually embedded through logistic symbolism wrapped in concert culture. A captivating spot that masterfully blends humor and creativity with a memorable twist on brand identity.
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