Yandex Go Yellow Balloons Floating From Billboard

Yandex Go CGI Campaign: Balloons Over Nizhny Novgorod

This Yandex Go CGI campaign features a digital billboard atop the Mirror Pavilion in Nizhny Novgorod. The billboard displays a colourful advertisement for the Yandex Go service.

Elements from the ad, including bright yellow balloons, giant inflatables, and the Yandex Go logo, appear to burst from the screen into the real world. They float into the sky, casting playful shadows over the architectural landmark below.

Through computer-generated imagery, this visual campaign transforms the cityscape into a fresh and relatable spectacle, aiming to highlight Yandex Go’s mission to elevate everyday journeys with energy and innovation.

B
FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brand:Yandex Go

Metadata

Work Type: FOOH
Brand Industry:Services
Country:Russia
Date posted:October 1, 2024
Source:Instagram