WhatsApp Pixelated Statue of Liberty on Screen
Water Taxi Screen Syncs With Monument
This WhatsApp FOOH ad features a sweeping aerial view of New York Harbour, with the Statue of Liberty in the distance. A bright yellow water taxi cruises across the water, its rooftop screen displaying a pixelated, low-resolution animation of the Statue of Liberty that syncs with its surroundings.
The perspective then subtly shifts back to the real monument, reinforcing the contrast. This CGI-driven WhatsApp digital campaign transforms an everyday urban commute into a resonant spectacle.
The ad highlights WhatsApp’s commitment to privacy and security through its end-to-end encryption message.
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FOOH Impact ScoreSolid
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Credits
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