NYX Smartphone Descends with Umbrella
Times Square Hosts Spinning Smartphone
This NYX Cosmetics FOOH ad transforms Times Square into a fashion runway for makeup, featuring the dramatic reveal of the Wednesday Collection. The video depicts people gathering, phones raised, to capture a spinning smartphone descending from above.
A plastic hand is attached to the back of the smartphone, elegantly holding an umbrella as it gently rotates mid-air. The movement culminates with the phone facing forward, boldly displaying the text 'NYX PROFESSIONAL MAKEUP,' inviting viewers to shop the exclusive collection.
Using innovative computer-generated graphics, this NYX Cosmetics FOOH ad turns a simple phone drop into an authentic product showcase.
A
FOOH Impact ScoreImpressive
SA-TierBCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Comfort Cannon Flower Explosion on the Street
DM Inflatable Parachutes Drop Coupons
CGI Video Chikás Cosméticos Massive Bottle at Arcos da Lapa
metaKosmos
Nykaa Brands Hot Air Balloons Landing
UGG Wrapped Boots Landing in Paris
Fenty Beauty Pink Hot Air Balloon Lashes
Anasol Blimp Drop Products on Shore
metaKosmos
Staff PickOmaricode Travel Bag Carried by Balloons
SPARK OF LAGOS
Fenty Beauty Product Balloons at Central Park
Comfort Dancing AI Characters at the Dubai Frame
Musc Intime Giant Bottles Take Over Paris Landmarks
Milagros Giant Boxes Delivered by Balloons