NYX Smartphone Descends with Umbrella

Imagine Times Square turning into a fashion runway for makeup. That’s the captivating premise of this NYX Cosmetics FOOH ad featuring the dramatic reveal of the Wednesday Collection. The video unfolds as people gather, phones raised, to capture a spinning smartphone descending from above with a plastic hand attached to its back, elegantly holding an umbrella as it gently rotates mid-air. The movement culminates with the phone facing forward, boldly displaying the text 'NYX PROFESSIONAL MAKEUP,' inviting viewers to shop the exclusive collection. Using innovative computer generated graphics, this NYX Cosmetics FOOH ad transforms a simple phone drop into an authentic product showcase.