FOOH Impact Score:
Improvable
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This FOOH campaign begins with a bustling city street scene where the Park Hyatt Toronto hotel stands tall as vehicles roll past. This moment cleverly highlights audience engagement as the corner of the hotel suddenly drapes away like cloth, unveiling a glowing stained glass window that animates into flowing, colorful motion art celebrating the music of Zedd. As a perfect blend of captivating storytelling and authentic product integration, the augmented reality enhancement is designed for thanking fans who supported the album release.