FOOH Impact Score:
Outstanding
Learn moreImagine even the roads lacing up for an exciting moment. That’s the Captivating premise of this Adidas fake out of home ad featuring the Adizero Boston 12 Dubai Marathon Edition shoes. The video unfolds as a car drives by on a highway in Dubai, where the street walls are painted white, proudly displaying the Adidas logo. On these walls, massive 3D installations of the Adidas Adizero Boston 12 Dubai Marathon Edition shoes seem to leap off the surface, as men on a construction hoist meticulously paint the iconic shoes. This campaign invites everyone to experience the thrill of race day in every stride with the Adizero Boston 12 Dubai Marathon Edition. Using CGI effects, this Adidas fake out of home ad transforms urban walls into an Innovative product showcase.
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