Adidas Massive 3D Shoes Billboard

Adidas Adizero Boston 12 Dubai Marathon Edition

This Adidas fake out-of-home advertisement features the Adizero Boston 12 Dubai Marathon Edition shoes. The video shows a car driving on a highway in Dubai, where white street walls display the Adidas logo.

On these walls, massive 3D installations of the shoes appear to leap off the surface. Men on a construction hoist are depicted meticulously painting the iconic shoes. Using CGI effects, this ad transforms urban walls into a product showcase.

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FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brand:Adidas
Artist:Vertex CGI

Metadata

Work Type: FOOH
Brand Industry:Sports & Recreation
City:Dubai
Date posted:November 30, 2023
Source:Instagram