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Corrida PRIO Giant Mascot Dashes Along Guanabara Bay

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FOOH Impact Score

Impressive

S A-Tier B C
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Credits

Brands: Corrida PRIO, I love PRIO

Agency: metaKosmos

Production Company: metaKosmos

VFX: metaKosmos

Sound: metaKosmos

Metadata

Brand Industry: Sports & Recreation

Country: Brazil

City: Rio de Janeiro

Effects / Animations: Large Objects, Character Animation

Surroundings: Beachfront, Trees, Cityscape, Guanabara Bay, Sugarloaf Mountain, Viewing Deck

Date posted: September 5, 2025

Source: Instagram

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This Corrida PRIO fake ooh ad begins with a scenic view of Guanabara Bay, where sailboats glide beneath the iconic Sugarloaf Mountain as the ground shudders and the camera pans from a quiet room to unveil the spectacle. This moment cleverly highlights the excitement around the I ❤️ Corrida PRIO event as a massive animated race mascot—wearing dark sunglasses, a sky-blue 2025 shirt, and bright orange-and-white sneakers—runs along the shore, with Portuguese text announcing, 'The Giant is already on the way to the Jockey for the most vibrant event of the year.' The action zooms in on a colossal footprint marked with the race’s branding and date, cementing the scale of the campaign before transitioning to a final ad revealing the September 13, 2025 race and an afterparty featuring Dub Dogz. As a perfect blend of engaging storytelling and creative product integration, the computer generated imagery enhancement is designed for building momentum for Corrida PRIO’s main promotional goal.

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