Chenson Bag Crosses the Street
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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This Chenson Bolsas CGI campaign begins with a striking street view where a massive Chenson Bolsas bag seems to come to life. This moment cleverly highlights the versatility of the product in unexpected situations as the oversized bag moves across the road, capturing attention with the iconic Domino Sugar Refinery set prominently in the background. As a perfect blend of innovative storytelling and engaging product integration, the CGI effects enhancement is designed for boosting brand presence in urban environments.
