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Betano Jersey Hanging at Arcul de Triumf

FOOH Impact Score:

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Credits

Brand: Betano

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Fashion & Apparel

Country: Romania

City: Bucharest

Effects / Animations: Large Objects, Cloth

Surrounding: Arcul De Triumf

Date posted: May 12, 2024

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Imagine a historic landmark becoming the canvas for a football celebration. That’s the dynamic premise of this Betano CGI campaign featuring the unveiling of the FCSB 2023–2024 Home Jersey. The video unfolds as the scene opens with a wide shot of the Arcul de Triumf, where an oversized Betano FCSB jersey is dramatically draped across the monument; a woman pauses to take a photo while vehicles pass underneath and the jersey sways naturally in the breeze. Using engaging CGI effects, this Betano CGI campaign transforms a national icon into a captivating product showcase.

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