FOOH Impact Score:
Solid
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In this Labella VFX advertising, a giant pink Labella handbag majestically sits atop the historic Arc de Triomphe in Paris as traffic circles below. The ad humorously reimagines the iconic monument with a distinctive fashion twist, featuring a golden croissant peeking from the bag and a dynamic digital billboard embedded on the structure. A captivating display that masterfully blends humor and creativity with a memorable twist on fashion identity.