L’Oréal Style & Colour Trophy Hologram

This L’Oréal CGI ad transforms a sleek business district into a portal for digital hair artistry, featuring the Style & Colour Trophy 2024. The video opens with a woman in a white blouse and black trousers entering a modern building with glass walls, where she encounters a futuristic digital board announcing the L’Oréal Professionals Paris Style & Colour Trophy.

As she continues walking, a hologram of a blonde woman with a distinctive Utopian hairstyle appears, dressed in black. This hologram then multiplies to show multiple angles of the hairstyle’s intricate design. The scene transitions smoothly to the competition’s logo alongside a Portuguese message inviting hairstylists and digital artists to register for the world’s biggest professional hair competition.

Using captivating computer-generated imagery, this L’Oréal CGI ad transforms an everyday corporate entrance into a memorable product showcase.