L’Oréal Style & Colour Trophy Hologram

Imagine a sleek business district becoming a portal for digital hair artistry. That’s the innovative premise of this L’Oréal CGI ad featuring the Style & Colour Trophy 2024. The video unfolds as a woman in a white blouse and black pants enters a modern building with glass walls, where she encounters a futuristic digital board announcing the L’Oréal Professionals Paris Style & Colour Trophy. As she continues walking, a hologram of a blonde woman with a distinctive Utopian hairstyle appears, dressed in black, and soon multiplies to show multiple angles of the hairstyle’s intricate design. The scene transitions smoothly to the competition’s logo alongside a Portuguese message inviting hairstylists and digital artists to register for the world’s biggest professional hair competition. Using captivating computer generated imagery, this L’Oréal CGI ad transforms an everyday corporate entrance into a memorable product showcase.