FOOH Impact Score:
Solid
Learn moreIn this L'Oréal Paris fake OOH ad, a massive LED screen on a building showcases the Panorama Mascara with Kendall Jenner as the model. As she opens the mascara, the building dramatically splits in half, revealing a breathtaking panoramic view of Paris, with iconic landmarks like the Eiffel Tower, Esplanade des Invalides, and Opéra Garnier glowing in golden lights. A Memorable ad that masterfully blends creativity with a unique play on the 'Panorama' name, seamlessly tying into the mascara’s bold features.
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