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L'Oréal Paris Building Splits in Two

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Credits

Brand: L'Oréal Paris

Who we think created this: Soleil Noir

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In this L'Oréal Paris fake OOH ad, a massive LED screen on a building showcases the Panorama Mascara with Kendall Jenner as the model. As she opens the mascara, the building dramatically splits in half, revealing a breathtaking panoramic view of Paris, with iconic landmarks like the Eiffel Tower, Esplanade des Invalides, and Opéra Garnier glowing in golden lights. A Memorable ad that masterfully blends creativity with a unique play on the 'Panorama' name, seamlessly tying into the mascara’s bold features.

Metadata

Brand Industry: Beauty & Personal Care

Country: France

City: Paris

Effects / Animations: Projection, Revealing, Billboard

Surroundings: Eiffel Tower, Esplanade Des Invalides, Opéra Garnier, Building, Shop, Store, Panorama, View, City, Night

Posted on January 31, 2024

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